Based in Paris and Tokyo, Mayu Iwakami is an independent creative director and consultant with over 20 years experience in shaping the physical storytelling of global luxury brands, from Bottega Veneta and Chanel to Lanvin and Comme des Garçons. With Studio Iwakami, Mayu specialises in transforming brand identity into immersive, commercially resonant retail experiences and is available for freelance engagements across Europe, Asia, and North America including strategic VM consultancy, seasonal toolkit development, window and pop-up concept direction, store openings, and retail training programmes.